ABOUT BOUNCE HOUSE
Bounce House is a scheduling and payments software for small service businesses. Aimed at an underserved market of consultants, trainers, and more, users set up quick site pages for booking and payments, make one-off charges, and manage their daily calendar easily through Bounce House.
Market Research: I started Bounce House market research in 2019 to zoom in on technologies that could be improved with design and price points. Discovering that most business softwares aimed towards teams and enterprise, the sole proprietor's needs have been lost in the shuffle. Bounce House serves this large group of entrepreneurs with easy, affordable software.
Product Marketing: Our team of 6 (product design, developers) worked throughout the pandemic to test, iterate, and market Bounce House from staging, beta, to launch. Go-to-market experiments included industry specific advertising, search keywords, SEO writing, geo-targeted ad buys and outreach, and brand content.
Acquisition, Experience, Retention: I manage digital and traditional acquisition, email marketing, social media presence, user education and knowledge base writing, community content for new business owners, and field customer feedback to aid with retention and ongoing product updates.
How it Started —> How it’s Going: The Bounce House product underwent a few iterations to match market fit, in August of 2021 we were successfully acquired by Various Ventures LLC.
Areas of responsibility
product marketing
Marketing began with heavy market research: small business research, competitive analysis, qualitative interviews.
Through in-person lunch’n’learns, user testing, beta testing period, and onboarding calls, I was primed with knowledge on how to teach users to use Bounce House.
I wrote, managed, and updated:
- Onboarding mailers
- SEO blog articles
- Social media community
- Market research
- User testing
customer acquisition
With a small budget, I tested our customer acquisition through digital (Facebook, Google Display, Search and Retargeting), traditional print, and billboard advertising.
I experimented with geo-specific advertising, niche industry campaigns, and cold outreach to individual business owners, co-working spaces, educational institutions and more.
I wrote, managed and executed:
- Ad budget and spend
- Ad buys
- ROI analysis
- Copywriting and design
CX and retention
Positive customer experience and humanized support is my main goal. I heavily advocate for the customer, and aim to educate and explain how and why to use software in the most obvious ways possible.
I have a true understanding of how to explain software to non savvy individuals, knowing that software can be very intimidating and overwhelming.
I wrote, managed and oversaw:
- Help articles
- Product update communications
- Customer troubleshooting
- Feedback loop with dev and design team