ABOUT LYNX LABS
In 2014, a small team from MAZ launched a direct to consumer iOS app, Stream Web, an alternative web browser designed for mobile.
Notable features included: dual screen browsing, bottom navigation, in-line video, and easy sharing capabilities via proprietary technology called "Clippings" - using two fingers to cut out an image/text on the page, which included a deeplink back to URL.
We soon realized (in 2014), we could not compete with default browsers on iOS; so we rebranded as Lynx, an app on mobile and desktop for news discovery and link sharing.
Features included “Clippings”, category specific open news feeds, link sharing between friends, a messaging system, and an in-app browser (Stream Web).
By the end of 2016, with no concrete revenue plan - we cut our losses as our retention stalled. Ultimately, we found ourselves competing against Apple News, and of course - email and text. Through these years, I worked on acquisition, customer education, and marketing content.
Areas of responsibility
product marketing
I worked primarily with product and design team to aid decision making, and relay regular updates to 20,000+ users.
With a small team, we were able to pivot pretty much overnight with user feedback, or when bugs were uncovered.
I wrote and managed:
- Product updates
- Onboarding and education
- Feedback loop and collab with design and dev
user acquisition
With a very tiny budget, I experimented with acquisition methods through in-person conferences, and advertising for app installs. Lynx had a very fun and quirky brand voice, and some of my ads and emails got weird. It was fun.
I wrote, designed, and managed:
- Ad copy and design
- Facilitated event opportunities
- In-person demos
cx and retention
Once users installed Lynx or signed up on the web, I made sure they got informative and educational emails and push notifications based on their opt-in preferences.
I wrote and managed:
- Email weekly newsletters
- Ongoing push notifications
- Onboarding materials