13+ year marketing career in B2B and D2C go-to-market acquisition & retention strategy, product education, and customer experience.
As part of two successful software exits (one as a co-founder), and two failed startups - I humbly bring a wide lens to go-to-market launches, cohesive and concise user communication, and a positive "let's keep experimenting" attitude. Available for full and part time.
I co-founded Bounce House, a scheduling and payments tool for small business owners. Bounce House was acquired in August 2021.
Key responsibilities:
GTM launch, product-market fit, lifecycle optimization
The leading OTT and mobile app for media brands, I worked 8 years with sales, product and development teams to enhance our business and brand.
Key responsibilities:
Sales enablement, brand awareness, inbound lead gen, customer success
Lynx Labs incubated two direct to consumer apps, an alternate web browser, and, a link sharing app. I managed all marketing.
Key responsibilities:
GTM launch, product-market fit, user engagement, email marketing
Focused in community building, activism and building a recurring donation relationship between donors, activists, non profits and brands.
Key responsibilities:
Community engagement, activating recurring donations, SEO content
Closely partnered with cross-functional teams (business, engineering, creative, legal) to effectively drive project delivery for customer marketing.
Key responsibilities:
Funnel optimization, acquisition and retention, testing messaging
Consult on Ask E, helping utility companies strategize marketing and promotional programs for their customers through market research.
Key responsibilities:
Competitor analysis, market research, consulting