CURRENT AND PREVIOUS PROJECTS
Bounce house
maz systems inc
maz systems inc
I co-founded Bounce House, a scheduling and payments tool for small business owners. Bounce House was acquired in August 2021.
Key responsibilities:
GTM launch, product-market fit, lifecycle optimization
maz systems inc
maz systems inc
maz systems inc
The leading OTT and mobile app for media brands, I worked 8 years with sales, product and development teams to enhance our business and brand.
Key responsibilities:
Sales enablement, brand awareness, inbound lead gen, customer success
lynx labs
maz systems inc
lynx labs
Lynx Labs incubated two direct to consumer apps, an alternate web browser, and, a link sharing app. I managed all marketing.
Key responsibilities:
GTM launch, product-market fit, user engagement, email marketing
SUPER
MISSION LANE
lynx labs
Focused in community building, activism and building a recurring donation relationship between donors, activists, non profits and brands.
Key responsibilities:
Community engagement, activating recurring donations, SEO content
MISSION LANE
MISSION LANE
MISSION LANE
Closely partnered with cross-functional teams (business, engineering, creative, legal) to effectively drive project delivery for customer marketing.
Key responsibilities:
Funnel optimization, acquisition and retention, testing messaging
E Source
MISSION LANE
MISSION LANE
Consult on Ask E, helping utility companies strategize marketing and promotional programs for their customers through market research.
Key responsibilities:
Competitor analysis, market research, consulting
REDROCK FINANCIAL
REDROCK FINANCIAL
REDROCK FINANCIAL
RedRock Financial provides financing for auto loans. I work with the team to increase brand positivity and engagement through email.
Key responsibilities:
Email campaigns, lifecycle optimization, program education
LIVELY
REDROCK FINANCIAL
REDROCK FINANCIAL
Advancing hearing aids for all populations, I worked with the Creative team to ready website, email and information infrastructure for launch.
Key responsibilities:
Brand cohesiveness, online channels, value propositioning
CLICKEASY
REDROCK FINANCIAL
CLICKEASY
Previously [Bounce House], I advise on marketing and business strategy for ClickEasy in addition to continuing to create educational content.
Key responsibilities:
Long form content, knowledge base management, marketing strategy
milx
fenton comms
CLICKEASY
A nursing and pumping bra for the modern mother, I created branding, social media templates, and assisted with in-person events.
Key responsibilities:
Designing packaging, social media content, event support
THE NOODLER
fenton comms
fenton comms
Editor for a quarterly zine featuring essays, poems, interviews, by a variety of authors and artists on cultural, philosophical and inspiring topics.
Key responsibilities:
Editor
fenton comms
fenton comms
fenton comms
The social change agency, I worked to launch the PBS documentary: Women Hold up Half The Sky, by Nicholas Kristof & Sheryl WuDunn.
Key responsibilities:
Partner communications, social media content, launch prep
canetti design group
Extraordinary journeys
Extraordinary journeys
Home of the Original Magnet Frame® designed in 1984, I manage social media, in-person conferences, and online wholesale and retail stores.
Key responsibilities:
Design print materials, website management, partner comms
Extraordinary journeys
Extraordinary journeys
Extraordinary journeys
Leading the way in bespoke luxury travel, I assisted sales and ops team with customer communications and designed shared materials.
Key responsibilities:
Design, sales enablement, social media content
thimble
Extraordinary journeys
thimble
Immediate insurance policies for gig workers, creatives, and small businesses, I coordinated automated email retention campaigns with CMO.
Key responsibilities:
Email marketing, product updates, customer communication